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Ads that stopped the scroll
The latest creator ads we shipped — every one tested, every one measured.
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Adspeopledon'tscrollpast.
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POV: your serum actually works
I fixed my back for $89−38% CPA
Stop buying protein bars like this
Wait for the rinse
My barista hates this trick2.9× ROAS
Everything fits. I checked.
I saved $412 doing nothingPOV: your serum actually works3.8× ROASI fixed my back for $89Stop buying protein bars like thisWait for the rinse+212% CTRMy barista hates this trickEverything fits. I checked.I saved $412 doing nothing3.1× installsNow streaming
05Journal
Hooks, briefs& what works.
Playbooks from the ads we ship every week — the hooks that stopped the scroll, the briefs we send creators and the numbers we read first.
- 27
- hooks decoded
- 5
- line brief
- 3
- numbers that matter
POV: your serum actually worksI fixed my back for $89−38% CPAStop buying protein bars like thisWait for the rinseMy barista hates this trick2.9× ROASEverything fits. I checked.I saved $412 doing nothingPOV: your serum actually works3.8× ROASI fixed my back for $89Stop buying protein bars like thisWait for the rinse+212% CTRMy barista hates this trickEverything fits. I checked.I saved $412 doing nothing3.1× installsNow streaming
05Journal
Hooks, briefs& what works.
Playbooks from the ads we ship every week — the hooks that stopped the scroll, the briefs we send creators and the numbers we read first.
- 27
- hooks decoded
- 5
- line brief
- 3
- numbers that matter
POV: your serum actually worksI fixed my back for $89−38% CPAStop buying protein bars like thisWait for the rinseMy barista hates this trick2.9× ROASEverything fits. I checked.I saved $412 doing nothingPOV: your serum actually works3.8× ROASI fixed my back for $89Stop buying protein bars like thisWait for the rinse+212% CTRMy barista hates this trickEverything fits. I checked.I saved $412 doing nothing3.1× installsNow streaming
05Journal
Hooks, briefs& what works.
Playbooks from the ads we ship every week — the hooks that stopped the scroll, the briefs we send creators and the numbers we read first.
- 27
- hooks decoded
- 5
- line brief
- 3
- numbers that matter
03 stories
27 hooks that stopped the scroll in 2026Featured storyPlaybook27 hooks that stopped the scroll in 2026The first lines behind our best-performing ads this year, and why each one worked.Mby Maya Reyes · Sep 18, 2026 · 7 minRead the story
GuideHow to brief a creator in five linesThe short brief we send to every creator, and what we leave out on purpose.5 min · Read the storyRRia SenAug 22, 2026
DataThumb-stop, hold rate, CPA: what to read firstThe three numbers we check every Monday, and the order we check them in.6 min · Read the story03 stories
27 hooks that stopped the scroll in 2026Featured storyPlaybook27 hooks that stopped the scroll in 2026The first lines behind our best-performing ads this year, and why each one worked.Mby Maya Reyes · Sep 18, 2026 · 7 minRead the storyGuideHow to brief a creator in five linesThe short brief we send to every creator, and what we leave out on purpose.5 min · Read the storyRRia SenAug 22, 2026DataThumb-stop, hold rate, CPA: what to read firstThe three numbers we check every Monday, and the order we check them in.6 min · Read the story03 stories
27 hooks that stopped the scroll in 2026Featured storyPlaybook27 hooks that stopped the scroll in 2026The first lines behind our best-performing ads this year, and why each one worked.Mby Maya Reyes · Sep 18, 2026 · 7 minRead the storyGuideHow to brief a creator in five linesThe short brief we send to every creator, and what we leave out on purpose.5 min · Read the storyRRia SenAug 22, 2026DataThumb-stop, hold rate, CPA: what to read firstThe three numbers we check every Monday, and the order we check them in.6 min · Read the story
Ready when you are
Your next winning ad is three seconds away.
Book a 20-minute strategy call. You leave with three hook ideas for your product, whether you hire us or not.
Ready when you are
Your next winning ad is three seconds away.
Book a 20-minute strategy call. You leave with three hook ideas for your product, whether you hire us or not.
Ready when you are
Your next winning ad is three seconds away.
Book a 20-minute strategy call. You leave with three hook ideas for your product, whether you hire us or not.