Starter
$1,800one-off
Your first creator ads
- 4 UGC ads
- 3 hooks per ad
- 2 creators
- All formats
- Usage rights 12 months
Work
Ads that stopped the scroll
The latest creator ads we shipped — every one tested, every one measured.
All workAll workHOOKLINE
@hookline
Adspeopledon'tscrollpast.
Posted ✓Uploading01/07
@hookline01
Up next
Now playing04 / 07 · Hue Lab
Ads people don't scroll past.
Hookline is a UGC video ads agency. Real creators film TikTok, Reels and Shorts ads for your brand — we write the hooks, edit the cuts and test new ones every week.
Play
Now playing04 / 07 · Hue Lab
Ads people don't scroll past.
Hookline is a UGC video ads agency. Real creators film TikTok, Reels and Shorts ads for your brand — we write the hooks, edit the cuts and test new ones every week.
Play
Now playing04 / 07 · Hue Lab
Ads people don't scroll past.
Hookline is a UGC video ads agency. Real creators film TikTok, Reels and Shorts ads for your brand — we write the hooks, edit the cuts and test new ones every week.
Play
Trusted by 180+ brands
Brands that stopped the scroll.
From first-time founders to teams spending $200k a month on TikTok and Meta.
- LLumé Skin3.8× ROAS
- OOrbit Desk−38% CPA
- FFuel Co.4.2× ROAS
- HHue Lab+212% CTR
- BBrewline2.9× ROAS
- LLumé Skin3.8× ROAS
- OOrbit Desk−38% CPA
- FFuel Co.4.2× ROAS
- HHue Lab+212% CTR
- BBrewline2.9× ROAS
- NNomad Pack−41% CPA
- PPenny App3.1× installs
- KKinfolk Tea52% thumb-stop
- AArc Audio3.4× ROAS
- PPetal & Co.−29% CPA
- NNomad Pack−41% CPA
- PPenny App3.1× installs
- KKinfolk Tea52% thumb-stop
- AArc Audio3.4× ROAS
- PPetal & Co.−29% CPA
Filmed by 4,000+ vetted creators- 0+creator ads shipped2,400+ creator ads shipped
- 0%average thumb-stop rate38% average thumb-stop rate
- 0×median ROAS in 60 days3.1× median ROAS in 60 days
Trusted by 180+ brands
Brands that stopped the scroll.
From first-time founders to teams spending $200k a month on TikTok and Meta.
- LLumé Skin3.8× ROAS
- OOrbit Desk−38% CPA
- FFuel Co.4.2× ROAS
- HHue Lab+212% CTR
- BBrewline2.9× ROAS
- LLumé Skin3.8× ROAS
- OOrbit Desk−38% CPA
- FFuel Co.4.2× ROAS
- HHue Lab+212% CTR
- BBrewline2.9× ROAS
- NNomad Pack−41% CPA
- PPenny App3.1× installs
- KKinfolk Tea52% thumb-stop
- AArc Audio3.4× ROAS
- PPetal & Co.−29% CPA
- NNomad Pack−41% CPA
- PPenny App3.1× installs
- KKinfolk Tea52% thumb-stop
- AArc Audio3.4× ROAS
- PPetal & Co.−29% CPA
Filmed by 4,000+ vetted creators- 0+creator ads shipped2,400+ creator ads shipped
- 0%average thumb-stop rate38% average thumb-stop rate
- 0×median ROAS in 60 days3.1× median ROAS in 60 days
The hook lab
You have three seconds.
That's how long a thumb waits before it scrolls. So we never make one ad — we film one idea with three hooks, test all three, and scale the one that stops people.
Hook window0:00.00
Hook AStopbuyingproteinbarslikethisWinner ✓0%thumb-stopHook A: “Stop buying protein bars like this” — 44% thumb-stop, Winner
Hook BItried12proteinbarssoyoudon'thaveto0%thumb-stopHook B: “I tried 12 protein bars so you don't have to” — 29% thumb-stop
Hook CThisiswhat$2ofproteinlookslike0%thumb-stopHook C: “This is what $2 of protein looks like” — 37% thumb-stop
The hook lab
You have three seconds.
That's how long a thumb waits before it scrolls. So we never make one ad — we film one idea with three hooks, test all three, and scale the one that stops people.
Hook window0:00.00
- Hook AStopbuyingproteinbarslikethisWinner ✓0%thumb-stopHook A: “Stop buying protein bars like this” — 44% thumb-stop, Winner
- Hook BItried12proteinbarssoyoudon'thaveto0%thumb-stopHook B: “I tried 12 protein bars so you don't have to” — 29% thumb-stop
- Hook CThisiswhat$2ofproteinlookslike0%thumb-stopHook C: “This is what $2 of protein looks like” — 37% thumb-stop
What we make
Everything your ads need. One team.
Creators, hooks, edits, testing and media buying under one roof — so the ad that wins on Monday is live by Wednesday.
01 / 06In your plan ✓UGC video adsCreator-filmed ads for TikTok, Reels and Shorts, scripted around one sharp hook.4 creator ads3 hook variants each9:16, 4:5 and 1:1 cutsCaptions and soundFrom$1,800Turnaround10 daysSee the service
02 / 06In your plan ✓Creator sourcingA vetted shortlist of creators who fit your niche, audience and price.Shortlist of 12Rates and usage rightsSample reelsContractsFrom$600Turnaround5 daysSee the service
03 / 06In your plan ✓Hooks & scriptsTwenty hooks and five scripts per product, written from real customer words.20 hooks5 full scriptsAngle mapShot listsFrom$900Turnaround4 daysSee the service
04 / 06In your plan ✓Ad editingFast cuts, captions and sound design that keep people watching to the end.Edited adBurned-in captionsLicensed music3 aspect ratiosFrom$350Turnaround48 hoursSee the service
05 / 06In your plan ✓Creative testingA weekly loop of new hooks and angles, tested against your current winners.8 new ads a monthHook testsWeekly reportWinner iterationsFrom$2,400/moTurnaroundWeeklySee the service
06 / 06In your plan ✓Paid socialWe run the TikTok and Meta campaigns our ads go into, so nothing gets lost.Campaign setupDaily optimisationSpark AdsMonthly strategy callFrom$3,000/moTurnaroundOngoingSee the serviceScroll to swipeWhat we make
Everything your ads need. One team.
Creators, hooks, edits, testing and media buying under one roof — so the ad that wins on Monday is live by Wednesday.
01 / 06In your plan ✓UGC video adsCreator-filmed ads for TikTok, Reels and Shorts, scripted around one sharp hook.4 creator ads3 hook variants each9:16, 4:5 and 1:1 cutsCaptions and soundFrom$1,800Turnaround10 daysSee the service02 / 06In your plan ✓Creator sourcingA vetted shortlist of creators who fit your niche, audience and price.Shortlist of 12Rates and usage rightsSample reelsContractsFrom$600Turnaround5 daysSee the service03 / 06In your plan ✓Hooks & scriptsTwenty hooks and five scripts per product, written from real customer words.20 hooks5 full scriptsAngle mapShot listsFrom$900Turnaround4 daysSee the service04 / 06In your plan ✓Ad editingFast cuts, captions and sound design that keep people watching to the end.Edited adBurned-in captionsLicensed music3 aspect ratiosFrom$350Turnaround48 hoursSee the service05 / 06In your plan ✓Creative testingA weekly loop of new hooks and angles, tested against your current winners.8 new ads a monthHook testsWeekly reportWinner iterationsFrom$2,400/moTurnaroundWeeklySee the service06 / 06In your plan ✓Paid socialWe run the TikTok and Meta campaigns our ads go into, so nothing gets lost.Campaign setupDaily optimisationSpark AdsMonthly strategy callFrom$3,000/moTurnaroundOngoingSee the serviceScroll to swipe
StopbuyingproteinbarslikethisSelected work
Adsthatpaidforthemselves.
Every ad here was written, filmed by a real creator, edited and tested by us — then scaled because the numbers said so.
Case study · Shorts · @sam.lifts
Fuel Co.
Gym bag unboxing
4.2× ROAS3.0M views44% thumb-stop
See the caseSee the caseMore ads we shipped 06
All workAll work- @maya.makesTikTokPOV:yourserumactuallyworksLumé SkinThe 3-second glow test2.4Mviews41%thumb-stop3.8× ROASresultOpen case
- @jonah.buildsReelsIfixedmybackfor$89Orbit DeskDesk reset in 15 seconds1.1Mviews37%thumb-stop−38% CPAresultOpen case
- @ria.hueTikTokWaitfortherinseHue LabOne-wash colour4.7Mviews52%thumb-stop+212% CTRresultOpen case
- @lena.dailyReelsMybaristahatesthistrickBrewlineMorning routine switch860Kviews35%thumb-stop2.9× ROASresultOpen case
- @ava.goesTikTokEverythingfits.Ichecked.Nomad PackCarry-on only, 10 days1.9Mviews39%thumb-stop−41% CPAresultOpen case
- @leo.savesShortsIsaved$412doingnothingPenny AppPayday in 20 seconds1.4Mviews33%thumb-stop3.1× installsresultOpen case
StopbuyingproteinbarslikethisSelected work
Adsthatpaidforthemselves.
Every ad here was written, filmed by a real creator, edited and tested by us — then scaled because the numbers said so.
Case study · Shorts · @sam.lifts
Fuel Co.
Gym bag unboxing
4.2× ROAS3.0M views44% thumb-stop
See the caseSee the caseMore ads we shipped 06
All workAll work- @maya.makesTikTokPOV:yourserumactuallyworksLumé SkinThe 3-second glow test2.4Mviews41%thumb-stop3.8× ROASresultOpen case
- @jonah.buildsReelsIfixedmybackfor$89Orbit DeskDesk reset in 15 seconds1.1Mviews37%thumb-stop−38% CPAresultOpen case
- @ria.hueTikTokWaitfortherinseHue LabOne-wash colour4.7Mviews52%thumb-stop+212% CTRresultOpen case
- @lena.dailyReelsMybaristahatesthistrickBrewlineMorning routine switch860Kviews35%thumb-stop2.9× ROASresultOpen case
- @ava.goesTikTokEverythingfits.Ichecked.Nomad PackCarry-on only, 10 days1.9Mviews39%thumb-stop−41% CPAresultOpen case
- @leo.savesShortsIsaved$412doingnothingPenny AppPayday in 20 seconds1.4Mviews33%thumb-stop3.1× installsresultOpen case
StopbuyingproteinbarslikethisSelected work
Adsthatpaidforthemselves.
Every ad here was written, filmed by a real creator, edited and tested by us — then scaled because the numbers said so.
Case study · Shorts · @sam.lifts
Fuel Co.
Gym bag unboxing
4.2× ROAS3.0M views44% thumb-stop
See the caseSee the caseMore ads we shipped 06
All workAll work- @maya.makesTikTokPOV:yourserumactuallyworksLumé SkinThe 3-second glow test2.4Mviews41%thumb-stop3.8× ROASresultOpen case
- @jonah.buildsReelsIfixedmybackfor$89Orbit DeskDesk reset in 15 seconds1.1Mviews37%thumb-stop−38% CPAresultOpen case
- @ria.hueTikTokWaitfortherinseHue LabOne-wash colour4.7Mviews52%thumb-stop+212% CTRresultOpen case
- @lena.dailyReelsMybaristahatesthistrickBrewlineMorning routine switch860Kviews35%thumb-stop2.9× ROASresultOpen case
- @ava.goesTikTokEverythingfits.Ichecked.Nomad PackCarry-on only, 10 days1.9Mviews39%thumb-stop−41% CPAresultOpen case
- @leo.savesShortsIsaved$412doingnothingPenny AppPayday in 20 seconds1.4Mviews33%thumb-stop3.1× installsresultOpen case
How it works
Sixmessagestoawinningad.
No decks, no endless calls. This is the real thread with a skincare brand — scroll it.
LSLumé Skin × HooklineActive now
Hey! We launch a vitamin C serum next month. Can you make ads that actually sell? 🙏
10:02On it. Send the product, your best reviews and the CPA to beat — we'll do the rest.
10:11Six creators your buyers already follow 👇
Maya, Jonah, Sam +36 creators · avg 180K followersView shortlist10:20Maya and Ria 😍 book them
10:29Scripts are in: 20 hooks and 5 scripts, written from your reviews.
PDFLumé — Hooks & Scripts v2.pdfHook 07: “POV: your serum actually works”20 hooks · 5 scripts · 14 pages10:38First cut from Maya 🎬
POV: your serum actually works0:2110:47Obsessed. Ship it.
10:56Week one: hook B wins with 41% thumb-stop and CPA down 38% 📈
Thumb-stop · week 1Hook A28%Hook B41%Hook C19%CPA −38%11:05Scaling the winner — 3 new creators, 12 variants live on Monday 🚀
11:14🔥🔥🔥
11:23 · Seen+Message…
Step 01 / 06 · Brief
How it works
Sixmessagestoawinningad.
No decks, no endless calls. This is the real thread with a skincare brand — scroll it.
LSLumé Skin × HooklineActive now
Hey! We launch a vitamin C serum next month. Can you make ads that actually sell? 🙏
10:02On it. Send the product, your best reviews and the CPA to beat — we'll do the rest.
10:11Six creators your buyers already follow 👇
Maya, Jonah, Sam +36 creators · avg 180K followersView shortlist10:20Maya and Ria 😍 book them
10:29Scripts are in: 20 hooks and 5 scripts, written from your reviews.
PDFLumé — Hooks & Scripts v2.pdfHook 07: “POV: your serum actually works”20 hooks · 5 scripts · 14 pages10:38First cut from Maya 🎬
POV: your serum actually works0:2110:47Obsessed. Ship it.
10:56Week one: hook B wins with 41% thumb-stop and CPA down 38% 📈
Thumb-stop · week 1Hook A28%Hook B41%Hook C19%CPA −38%11:05Scaling the winner — 3 new creators, 12 variants live on Monday 🚀
11:14🔥🔥🔥
11:23 · Seen+Message…
Step 01 / 06 · Brief
How it works
Sixmessagestoawinningad.
No decks, no endless calls. This is the real thread with a skincare brand — scroll it.
LSLumé Skin × HooklineActive now
Hey! We launch a vitamin C serum next month. Can you make ads that actually sell? 🙏
10:02On it. Send the product, your best reviews and the CPA to beat — we'll do the rest.
10:11Six creators your buyers already follow 👇
Maya, Jonah, Sam +36 creators · avg 180K followersView shortlist10:20Maya and Ria 😍 book them
10:29Scripts are in: 20 hooks and 5 scripts, written from your reviews.
PDFLumé — Hooks & Scripts v2.pdfHook 07: “POV: your serum actually works”20 hooks · 5 scripts · 14 pages10:38First cut from Maya 🎬
POV: your serum actually works0:2110:47Obsessed. Ship it.
10:56Week one: hook B wins with 41% thumb-stop and CPA down 38% 📈
Thumb-stop · week 1Hook A28%Hook B41%Hook C19%CPA −38%11:05Scaling the winner — 3 new creators, 12 variants live on Monday 🚀
11:14🔥🔥🔥
11:23 · Seen+Message…
Step 01 / 06 · Brief
Creator roster
4,000+creators.Sixyourbuyersfollow.
Every brand gets a hand-picked shortlist. These are the faces behind this month's best-performing ads — drag the ring to meet them.
01 / 06
Creators
212K followers@maya.reyesMaya ReyesBeauty & skincare creatorHonest routines and before/after tests.Filmed forLumé SkinHue LabBook this creator
98K followers@jonah.blakeJonah BlakeTech & desk setupsCalm voice, clean setups, fast demos.Filmed forOrbit DeskPenny AppBook this creator
340K followers@sam.ortegaSam OrtegaFitness & nutritionGym-bag unboxings and honest taste tests.Filmed forFuel Co.Book this creator
1.1M followers@ria.senRia SenHair & colourBold colour, one-wash tests, big reveals.Filmed forHue LabBook this creator
76K followers@lena.mossLena MossFood & morning routinesCosy kitchen, real mornings, coffee nerd.Filmed forBrewlineBook this creator
154K followers@ava.collinsAva CollinsTravel & packingCarry-on only, ten countries a year.Filmed forNomad PackBook this creator- 212K followers@maya.reyesMaya ReyesBeauty & skincare creatorHonest routines and before/after tests.Filmed forLumé SkinHue LabBook this creator
- 98K followers@jonah.blakeJonah BlakeTech & desk setupsCalm voice, clean setups, fast demos.Filmed forOrbit DeskPenny AppBook this creator
- 340K followers@sam.ortegaSam OrtegaFitness & nutritionGym-bag unboxings and honest taste tests.Filmed forFuel Co.Book this creator
- 1.1M followers@ria.senRia SenHair & colourBold colour, one-wash tests, big reveals.Filmed forHue LabBook this creator
- 76K followers@lena.mossLena MossFood & morning routinesCosy kitchen, real mornings, coffee nerd.Filmed forBrewlineBook this creator
- 154K followers@ava.collinsAva CollinsTravel & packingCarry-on only, ten countries a year.Filmed forNomad PackBook this creator
Drag, or use the arrows
Drag
Creator roster
4,000+creators.Sixyourbuyersfollow.
Every brand gets a hand-picked shortlist. These are the faces behind this month's best-performing ads — drag the ring to meet them.
Creators
212K followers@maya.reyesMaya ReyesBeauty & skincare creatorHonest routines and before/after tests.Filmed forLumé SkinHue LabBook this creator
98K followers@jonah.blakeJonah BlakeTech & desk setupsCalm voice, clean setups, fast demos.Filmed forOrbit DeskPenny AppBook this creator
340K followers@sam.ortegaSam OrtegaFitness & nutritionGym-bag unboxings and honest taste tests.Filmed forFuel Co.Book this creator
1.1M followers@ria.senRia SenHair & colourBold colour, one-wash tests, big reveals.Filmed forHue LabBook this creator
76K followers@lena.mossLena MossFood & morning routinesCosy kitchen, real mornings, coffee nerd.Filmed forBrewlineBook this creator
154K followers@ava.collinsAva CollinsTravel & packingCarry-on only, ten countries a year.Filmed forNomad PackBook this creator
Creator roster
4,000+creators.Sixyourbuyersfollow.
Every brand gets a hand-picked shortlist. These are the faces behind this month's best-performing ads — drag the ring to meet them.
01 / 06
Creators
- 212K followers@maya.reyesMaya ReyesBeauty & skincare creatorHonest routines and before/after tests.Filmed forLumé SkinHue LabBook this creator
- 98K followers@jonah.blakeJonah BlakeTech & desk setupsCalm voice, clean setups, fast demos.Filmed forOrbit DeskPenny AppBook this creator
- 340K followers@sam.ortegaSam OrtegaFitness & nutritionGym-bag unboxings and honest taste tests.Filmed forFuel Co.Book this creator
- 1.1M followers@ria.senRia SenHair & colourBold colour, one-wash tests, big reveals.Filmed forHue LabBook this creator
- 76K followers@lena.mossLena MossFood & morning routinesCosy kitchen, real mornings, coffee nerd.Filmed forBrewlineBook this creator
- 154K followers@ava.collinsAva CollinsTravel & packingCarry-on only, ten countries a year.Filmed forNomad PackBook this creator
- 212K followers@maya.reyesMaya ReyesBeauty & skincare creatorHonest routines and before/after tests.Filmed forLumé SkinHue LabBook this creator
- 98K followers@jonah.blakeJonah BlakeTech & desk setupsCalm voice, clean setups, fast demos.Filmed forOrbit DeskPenny AppBook this creator
- 340K followers@sam.ortegaSam OrtegaFitness & nutritionGym-bag unboxings and honest taste tests.Filmed forFuel Co.Book this creator
- 1.1M followers@ria.senRia SenHair & colourBold colour, one-wash tests, big reveals.Filmed forHue LabBook this creator
- 76K followers@lena.mossLena MossFood & morning routinesCosy kitchen, real mornings, coffee nerd.Filmed forBrewlineBook this creator
- 154K followers@ava.collinsAva CollinsTravel & packingCarry-on only, ten countries a year.Filmed forNomad PackBook this creator
Drag, or use the arrows
Drag
Creative testing
Three hooks go in. One wins.
Every week we launch new versions of your ad side by side, read thumb-stop, click-through and cost per acquisition, then turn the winner into the next round.
The weekly loop
LaunchMeasureLearnIterateW1
Test running0%
ATikTok“Wait for the rinse”@ria.hueWinnerThumb-stop0%
CTR0.0%
CPA$0
BTikTok“POV: your serum actually works”@maya.makesWinnerThumb-stop0%
CTR0.0%
CPA$0
CShorts“Stop buying protein bars like this”@sam.liftsWinnerThumb-stop0%
CTR0.0%
CPA$0
Creative testing
Three hooks go in. One wins.
Every week we launch new versions of your ad side by side, read thumb-stop, click-through and cost per acquisition, then turn the winner into the next round.
The weekly loop
LaunchMeasureLearnIterateW1
Test running0%
ATikTok“Wait for the rinse”@ria.hueWinnerThumb-stop0%
CTR0.0%
CPA$0
BTikTok“POV: your serum actually works”@maya.makesWinnerThumb-stop0%
CTR0.0%
CPA$0
CShorts“Stop buying protein bars like this”@sam.liftsWinnerThumb-stop0%
CTR0.0%
CPA$0
Creative testing
Three hooks go in. One wins.
Every week we launch new versions of your ad side by side, read thumb-stop, click-through and cost per acquisition, then turn the winner into the next round.
The weekly loop
LaunchMeasureLearnIterateW1
Test running0%
ATikTok“Wait for the rinse”@ria.hueWinnerThumb-stop0%
CTR0.0%
CPA$0
BTikTok“POV: your serum actually works”@maya.makesWinnerThumb-stop0%
CTR0.0%
CPA$0
CShorts“Stop buying protein bars like this”@sam.liftsWinnerThumb-stop0%
CTR0.0%
CPA$0
Reviews
The comments sell it.
What growth teams say after their first month with Hookline — in the place their customers talk most.
My barista hates this trick860K10K10,328 comments
TopNewest
Pinned by Hookline
Priya Shah@lumskin
Head of Growth · Lumé Skin★★★★★
Our first Hookline batch beat two years of studio ads in a week. The hooks are unreal.
2dReply
Marcus Webb@orbitdesk
Founder · Orbit Desk★★★★★
CPA down 38% in the first month, and they kept shipping new angles every Monday.
3dReply
HooklineCreator
Round two lands Monday — three new hooks for the winner.
Lena Ortiz@brewline
Brand Lead · Brewline★★★★★
They found creators our customers actually look like. Comments went from bots to buyers.
5dReply
Daniel Park@fuelco
CMO · Fuel Co.★★★★★
Scripts, creators, edits and testing in one team. We stopped juggling four freelancers.
1wReply
Sara Kim@nomadpack
Performance Lead · Nomad Pack★★★★★
Every ad arrives in three cuts with captions. Our media buyer finally has enough to test.
2wReply
Reviews
The comments sell it.
What growth teams say after their first month with Hookline — in the place their customers talk most.
My barista hates this trick860K10K10,328 comments
TopNewest
Pinned by Hookline
Priya Shah@lumskin
Head of Growth · Lumé Skin★★★★★
Our first Hookline batch beat two years of studio ads in a week. The hooks are unreal.
2dReply
Marcus Webb@orbitdesk
Founder · Orbit Desk★★★★★
CPA down 38% in the first month, and they kept shipping new angles every Monday.
3dReply
HooklineCreator
Round two lands Monday — three new hooks for the winner.
Lena Ortiz@brewline
Brand Lead · Brewline★★★★★
They found creators our customers actually look like. Comments went from bots to buyers.
5dReply
Daniel Park@fuelco
CMO · Fuel Co.★★★★★
Scripts, creators, edits and testing in one team. We stopped juggling four freelancers.
1wReply
Sara Kim@nomadpack
Performance Lead · Nomad Pack★★★★★
Every ad arrives in three cuts with captions. Our media buyer finally has enough to test.
2wReply
Reviews
The comments sell it.
What growth teams say after their first month with Hookline — in the place their customers talk most.
My barista hates this trick860K10K10,328 comments
TopNewest
Pinned by Hookline
Priya Shah@lumskin
Head of Growth · Lumé Skin★★★★★
Our first Hookline batch beat two years of studio ads in a week. The hooks are unreal.
2dReply
Marcus Webb@orbitdesk
Founder · Orbit Desk★★★★★
CPA down 38% in the first month, and they kept shipping new angles every Monday.
3dReply
HooklineCreator
Round two lands Monday — three new hooks for the winner.
Lena Ortiz@brewline
Brand Lead · Brewline★★★★★
They found creators our customers actually look like. Comments went from bots to buyers.
5dReply
Daniel Park@fuelco
CMO · Fuel Co.★★★★★
Scripts, creators, edits and testing in one team. We stopped juggling four freelancers.
1wReply
Sara Kim@nomadpack
Performance Lead · Nomad Pack★★★★★
Every ad arrives in three cuts with captions. Our media buyer finally has enough to test.
2wReply
Results
Numbers your media buyer will screenshot.⌘⇧4
Every tile is a real ad format we ship: one creator, one hook, one number that moved.
TikTok3.8× ROAS41% thumb-stopLumé SkinThe 3-second glow test · 2.4M viewsSee the case →
Reels−38% CPA37% thumb-stopOrbit DeskDesk reset in 15 seconds · 1.1M viewsSee the case →Shorts4.2× ROAS44% thumb-stopFuel Co.Gym bag unboxing · 3.0M viewsSee the case →TikTok+212% CTR52% thumb-stopHue LabOne-wash colour · 4.7M viewsSee the case →Reels2.9× ROAS35% thumb-stopBrewlineMorning routine switch · 860K viewsSee the case →
TikTok−41% CPA39% thumb-stopNomad PackCarry-on only, 10 days · 1.9M viewsSee the case →
Shorts3.1× installs33% thumb-stopPenny AppPayday in 20 seconds · 1.4M viewsSee the case →2,400+creator ads shipped
$48Mad spend behind our creative
3.1×median ROAS in month two
Results
Numbers your media buyer will screenshot.⌘⇧4
Every tile is a real ad format we ship: one creator, one hook, one number that moved.
TikTok3.8× ROAS41% thumb-stopLumé SkinThe 3-second glow test · 2.4M viewsSee the case →
Reels−38% CPA37% thumb-stopOrbit DeskDesk reset in 15 seconds · 1.1M viewsSee the case →Shorts4.2× ROAS44% thumb-stopFuel Co.Gym bag unboxing · 3.0M viewsSee the case →
TikTok+212% CTR52% thumb-stopHue LabOne-wash colour · 4.7M viewsSee the case →
Reels2.9× ROAS35% thumb-stopBrewlineMorning routine switch · 860K viewsSee the case →
TikTok−41% CPA39% thumb-stopNomad PackCarry-on only, 10 days · 1.9M viewsSee the case →
Shorts3.1× installs33% thumb-stopPenny AppPayday in 20 seconds · 1.4M viewsSee the case →2,400+creator ads shipped
$48Mad spend behind our creative
3.1×median ROAS in month two
Results
Numbers your media buyer will screenshot.⌘⇧4
Every tile is a real ad format we ship: one creator, one hook, one number that moved.
TikTok3.8× ROAS41% thumb-stopLumé SkinThe 3-second glow test · 2.4M viewsSee the case →Reels−38% CPA37% thumb-stopOrbit DeskDesk reset in 15 seconds · 1.1M viewsSee the case →Shorts4.2× ROAS44% thumb-stopFuel Co.Gym bag unboxing · 3.0M viewsSee the case →TikTok+212% CTR52% thumb-stopHue LabOne-wash colour · 4.7M viewsSee the case →Reels2.9× ROAS35% thumb-stopBrewlineMorning routine switch · 860K viewsSee the case →TikTok−41% CPA39% thumb-stopNomad PackCarry-on only, 10 days · 1.9M viewsSee the case →Shorts3.1× installs33% thumb-stopPenny AppPayday in 20 seconds · 1.4M viewsSee the case →2,400+creator ads shipped
$48Mad spend behind our creative
3.1×median ROAS in month two
Pricing
Pick your pack.
Every pack ships creator ads in 9:16, 4:5 and 1:1 with captions, sound and 12 months of usage rights. Start with one batch or test every week.
Most booked+410ads
+410adsGrowth
$3,900/month
Brands testing every week
- 10 UGC ads a month
- 30 hook variants
- 4 creators
- Weekly testing report
- Dedicated strategist
+1824adsScale
$7,500/month
Teams spending $50k+ on ads
- 24 UGC ads a month
- Unlimited hooks
- Creator whitelisting
- Paid social management
- Slack channel
Need 50+ ads a month or a custom creator roster? Let's build a plan
Pricing
Pick your pack.
Every pack ships creator ads in 9:16, 4:5 and 1:1 with captions, sound and 12 months of usage rights. Start with one batch or test every week.
4adsStarter
$1,800one-off
Your first creator ads
- 4 UGC ads
- 3 hooks per ad
- 2 creators
- All formats
- Usage rights 12 months
Most booked+510ads
+510adsGrowth
$3,900/month
Brands testing every week
- 10 UGC ads a month
- 30 hook variants
- 4 creators
- Weekly testing report
- Dedicated strategist
+1924adsScale
$7,500/month
Teams spending $50k+ on ads
- 24 UGC ads a month
- Unlimited hooks
- Creator whitelisting
- Paid social management
- Slack channel
Need 50+ ads a month or a custom creator roster? Let's build a plan
Pricing
Pick your pack.
Every pack ships creator ads in 9:16, 4:5 and 1:1 with captions, sound and 12 months of usage rights. Start with one batch or test every week.
4adsStarter
$1,800one-off
Your first creator ads
- 4 UGC ads
- 3 hooks per ad
- 2 creators
- All formats
- Usage rights 12 months
Most booked+410ads
+410adsGrowth
$3,900/month
Brands testing every week
- 10 UGC ads a month
- 30 hook variants
- 4 creators
- Weekly testing report
- Dedicated strategist
+1824adsScale
$7,500/month
Teams spending $50k+ on ads
- 24 UGC ads a month
- Unlimited hooks
- Creator whitelisting
- Paid social management
- Slack channel
Need 50+ ads a month or a custom creator roster? Let's build a plan
H
Hookline✓
A short video filmed by a real creator on a phone, made to look and feel like the content people already watch on TikTok, Reels and Shorts — but scripted to sell.
H
Hookline✓
Most first batches land in 10 days: scripts in 3, filming in 4, edits in 3. Edits of your own footage take 48 hours.
H
Hookline✓
Yes. Every plan includes 12 months of paid usage rights for all platforms, and you can extend or buy them outright.
H
Hookline✓
You approve every creator from a shortlist with sample reels, rates and audience notes before anyone films.
H
Hookline✓
On Growth and Scale we can manage your TikTok and Meta campaigns, including Spark Ads and creator whitelisting.
H
Hookline✓
We read the data every week, keep what works and rewrite what doesn't. New hooks on a losing ad are always free.
H
Hookline✓
Beauty, wellness, food and drink, apps, home and gadgets do especially well, but we have shipped winners in finance and B2B too.
H
Hookline✓
Starter is a one-off batch. Monthly plans run month to month after the first 60 days.
H
Hookline✓
A short video filmed by a real creator on a phone, made to look and feel like the content people already watch on TikTok, Reels and Shorts — but scripted to sell.
H
Hookline✓
Most first batches land in 10 days: scripts in 3, filming in 4, edits in 3. Edits of your own footage take 48 hours.
H
Hookline✓
Yes. Every plan includes 12 months of paid usage rights for all platforms, and you can extend or buy them outright.
H
Hookline✓
You approve every creator from a shortlist with sample reels, rates and audience notes before anyone films.
H
Hookline✓
On Growth and Scale we can manage your TikTok and Meta campaigns, including Spark Ads and creator whitelisting.
H
Hookline✓
We read the data every week, keep what works and rewrite what doesn't. New hooks on a losing ad are always free.
H
Hookline✓
Beauty, wellness, food and drink, apps, home and gadgets do especially well, but we have shipped winners in finance and B2B too.
H
Hookline✓
Starter is a one-off batch. Monthly plans run month to month after the first 60 days.
H
Hookline✓
A short video filmed by a real creator on a phone, made to look and feel like the content people already watch on TikTok, Reels and Shorts — but scripted to sell.
H
Hookline✓
Most first batches land in 10 days: scripts in 3, filming in 4, edits in 3. Edits of your own footage take 48 hours.
H
Hookline✓
Yes. Every plan includes 12 months of paid usage rights for all platforms, and you can extend or buy them outright.
H
Hookline✓
You approve every creator from a shortlist with sample reels, rates and audience notes before anyone films.
H
Hookline✓
On Growth and Scale we can manage your TikTok and Meta campaigns, including Spark Ads and creator whitelisting.
H
Hookline✓
We read the data every week, keep what works and rewrite what doesn't. New hooks on a losing ad are always free.
H
Hookline✓
Beauty, wellness, food and drink, apps, home and gadgets do especially well, but we have shipped winners in finance and B2B too.
H
Hookline✓
Starter is a one-off batch. Monthly plans run month to month after the first 60 days.
Journal
Hooks, scripts & what works.
Playbooks from the ads we ship every week — the hooks, the briefs and the numbers we read first.
All articlesAll articlesMMaya ReyesSep 18, 2026
Playbook27 hooks that stopped the scroll in 2026“The first lines behind our best-performing ads this year, and why each one worked.by Maya ReyesSep 18, 20267 minReadHover to playJJonah BlakeSep 4, 2026
GuideHow to brief a creator in five lines“The short brief we send to every creator, and what we leave out on purpose.by Jonah BlakeSep 4, 20265 minReadHover to playRRia SenAug 22, 2026
DataThumb-stop, hold rate, CPA: what to read first“The three numbers we check every Monday, and the order we check them in.by Ria SenAug 22, 20266 minReadHover to play
Playbook27 hooks that stopped the scroll in 2026“The first lines behind our best-performing ads this year, and why each one worked.by Maya ReyesSep 18, 20267 minReadHover to playJJonah BlakeSep 4, 2026GuideHow to brief a creator in five lines“The short brief we send to every creator, and what we leave out on purpose.by Jonah BlakeSep 4, 20265 minReadHover to playRRia SenAug 22, 2026DataThumb-stop, hold rate, CPA: what to read first“The three numbers we check every Monday, and the order we check them in.by Ria SenAug 22, 20266 minReadHover to playJournal
Hooks, scripts & what works.
Playbooks from the ads we ship every week — the hooks, the briefs and the numbers we read first.
All articlesAll articlesMMaya ReyesSep 18, 2026Playbook27 hooks that stopped the scroll in 2026“The first lines behind our best-performing ads this year, and why each one worked.by Maya ReyesSep 18, 20267 minReadHover to playJJonah BlakeSep 4, 2026GuideHow to brief a creator in five lines“The short brief we send to every creator, and what we leave out on purpose.by Jonah BlakeSep 4, 20265 minReadHover to playRRia SenAug 22, 2026DataThumb-stop, hold rate, CPA: what to read first“The three numbers we check every Monday, and the order we check them in.by Ria SenAug 22, 20266 minReadHover to play
Playbook27 hooks that stopped the scroll in 2026“The first lines behind our best-performing ads this year, and why each one worked.by Maya ReyesSep 18, 20267 minReadHover to playJJonah BlakeSep 4, 2026GuideHow to brief a creator in five lines“The short brief we send to every creator, and what we leave out on purpose.by Jonah BlakeSep 4, 20265 minReadHover to playRRia SenAug 22, 2026DataThumb-stop, hold rate, CPA: what to read first“The three numbers we check every Monday, and the order we check them in.by Ria SenAug 22, 20266 minReadHover to playJournal
Hooks, scripts & what works.
Playbooks from the ads we ship every week — the hooks, the briefs and the numbers we read first.
All articlesAll articlesMMaya ReyesSep 18, 2026Playbook27 hooks that stopped the scroll in 2026“The first lines behind our best-performing ads this year, and why each one worked.by Maya ReyesSep 18, 20267 minReadHover to playJJonah BlakeSep 4, 2026GuideHow to brief a creator in five lines“The short brief we send to every creator, and what we leave out on purpose.by Jonah BlakeSep 4, 20265 minReadHover to playRRia SenAug 22, 2026DataThumb-stop, hold rate, CPA: what to read first“The three numbers we check every Monday, and the order we check them in.by Ria SenAug 22, 20266 minReadHover to play
Playbook27 hooks that stopped the scroll in 2026“The first lines behind our best-performing ads this year, and why each one worked.by Maya ReyesSep 18, 20267 minReadHover to playJJonah BlakeSep 4, 2026GuideHow to brief a creator in five lines“The short brief we send to every creator, and what we leave out on purpose.by Jonah BlakeSep 4, 20265 minReadHover to playRRia SenAug 22, 2026DataThumb-stop, hold rate, CPA: what to read first“The three numbers we check every Monday, and the order we check them in.by Ria SenAug 22, 20266 minReadHover to play
REC 00:00:03:1287%4K · 60 FPS · 9:16 · ISO 400HOOKLINE CAM
Ready when you are
Your next winning ad is three seconds away.
Book a 20-minute strategy call. You leave with three hook ideas for your product, whether you hire us or not.
Hold to record your hookThat's a wrap. Now let's make yours.
REC 00:00:03:1287%4K · 60 FPS · 9:16 · ISO 400HOOKLINE CAM
Ready when you are
Your next winning ad is three seconds away.
Book a 20-minute strategy call. You leave with three hook ideas for your product, whether you hire us or not.
Hold to record your hookThat's a wrap. Now let's make yours.
REC 00:00:03:1287%4K · 60 FPS · 9:16 · ISO 400HOOKLINE CAM
Ready when you are
Your next winning ad is three seconds away.
Book a 20-minute strategy call. You leave with three hook ideas for your product, whether you hire us or not.
Hold to record your hookThat's a wrap. Now let's make yours.